Katie O'Russa: Don't Erase Me

Artist Statement

Research has shown that animals are going extinct between 1,000-10,000 times faster than the natural rate of decline, and humans are responsible for 99% of endangered species today. We must stop this. As someone who is passionate about public education, as well as animals, I developed a series of posters, flyers, and digital assets that speak to animal endangerment and conservation. “Don’t Erase Me” was developed from the concept of chalkboards being associated with education. The project aims to display a simple, yet effective message that animals will soon be "erased" without the intervention of humans. My goal was to create something that would leave a lasting impression on viewers and inspire them to become more educated on this topic.

Animal conservation is a main priority for accredited zoos and aquariums, so in developing this campaign I connected with my hometown zoo. After working closely with directors at Peoria Zoo, I was permitted to use their logo with the potential of them adopting it as part of their conservation efforts. I was provided with photos of animals from Peoria Zoo, which I then drew with chalk and photographed for my campaign. These included extremely endangered animals such as an Amur tiger, white rhino, and reticulated giraffe; all animals which are loved and recognized by the general population.

Animal conservation should be a major concern for people today. Without our help, species will continue to go extinct. My campaign is one step toward educating the public about this critical topic.

2022 VADS - People's Choice Voting

About the Project

• Title of Work: Don't Erase Me
• Medium: Four 18x24" poster prints (prints of digitally made pieces)
• Student's Name: Katie O'Russa
• Major: Art
• Anticipated Graduation Date: May 2022
• Hometown: Peoria, Illinois, USA
• Student's Mentor: Deborah Huelsbergen
• Mentor's Department: Graphic Design