Marketing Team

home Staff news Marketing Highlights

Marketing Highlights

By Shannon Cary   Posted in Staff news
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Hope everyone has a great weekend! Here are a few notes from the Marketing Team.

  • MU’s campus-wide marketing and communications efforts are putting an emphasis on student success stories, using the hashtag #MizzouMade. The Libraries’ Marketing Team will be asking for your help to find student workers and recent alums to highlight as part of our Cycle of Success features and as part of the campus-wide #MizzouMade campaign.
  • Cycle of Success has become quite the. . .well, success! We have so many success stories that we currently having a waiting list to get them up on our gateway. Thanks to everyone who has participated! We are adding another marketing step to the process, by contacting the communications staff at the schools and colleges of the faculty or students we are highlighting. Hopefully, they will be able to cross-promote our success stories.
  • And on a lighter note, we had one hungry Tumblr viewer who thought one of our books was a cake! Check out this post: http://muspeccoll.tumblr.com/post/165616592758/plasticpaddypogue-muspeccoll-in-our
home Staff news Identity Standards for MU and the Libraries

Identity Standards for MU and the Libraries

By Shannon Cary   Posted in Staff news
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Over the last several years, the University of Missouri has adopted identity standards that relate to what we call ourselves and the images we use to represent the institution. To find a complete list of these rules, visit identity.missouri.edu.

Here are some key things to remember:

  • We no longer use “Columbia” when referring to our campus, it is just the University of Missouri, MU, or Mizzou.
  • Mizzou is to be used in informal situations or when students are the primary audience.
  • The stacked MU is the primary logo for the University. There are strict rules about using the stacked MU.
  • Each unit has their own unit signature. It is the stacked MU with the name of the unit and the University of Missouri.
  • You can get the the Libraries’ unit signature from me. If you need anything printed with the unit signature, please make sure it has been approved by me or Printing Services.
  • When referring to the Libraries, use University of Missouri Libraries in the first instance and use University Libraries after that. You may use Mizzou Libraries in informal situations, such as on social media.

If you have questions, please contact me.

Thanks,
Shannon Cary

home Staff news Marketing Highlights

Marketing Highlights

By Shannon Cary   Posted in Staff news
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The Mizzou Facebook account posted a photo of students studying in the Grand Reading Room of Ellis Library for their announcement of the Missouri Land Grant Compact!

We have had lots of new posts to the Newshub this week.

  • As usual, Jen Gravley has been keeping everyone informed about the RAIS resources, services, and Cycle of Success stories. Thanks to Jen for helping RAIS get its news out!
  • And check out some posts from ACTS and UMLD:
  • The specialized libraries have also been busy posting. Check out these space updates from the Engineering Library.
  • Thanks to everyone who has helped to post items to the Newshub and to the Instagram account this week. It’s been a busy first week!
home Staff news Marketing Highlight: Message to Faculty

Marketing Highlight: Message to Faculty

By Shannon Cary   Posted in Staff news
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Subject Librarians are sharing a welcome message with faculty in academic programs. For those of you who have not seen it yet, please take a moment to review the message. It is a great way to learn more about the services we are promoting to academic programs.

home Staff news Marketing Highlights

Marketing Highlights

By Shannon Cary   Posted in Staff news
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