As I stated at the All-Staff Meeting, the Marketing Team has created a new form for the promotion of library events and services.
The form, which is located on the staff web page, is for any librarian or library staff member to use if they want to promote something to our users, such as an event, a new service or a service that isn’t well known.
Just fill out the form and it goes directly to the Marketing Team members. It only takes a few minutes to fill out with questions about the audience, if you have graphics or need graphics created, etc.
Since I am now part of the Joint Office of Strategic Communications and Marketing (JSCOM), this will help me to more easily organize and report out the communications and marketing work that is happening in the Libraries. In addition, student communications coming out of the Libraries are now approved by the director of student communications so the campus can have a better handle on how much and what type of communications the students are receiving. So far this has been positive for the Libraries because JOSCOM is interested in helping to amplify the library’s messaging.
Please contact me directly if you have any questions about the form or other marketing and communications issues.
We had a library takeover of Mizzou’s Instagram stories during National Library Week. The stories consisted of interviews with our new peer navigator stories. We just found out those stories had 37,750 total impressions, with a 97% retention rate.
Thanks to Taira Meadowcroft and Emma Fernandez for organizing this with the student workers and Mizzou social media staff!
To spotlight National Library Week, Mizzou social media folks interviewed a couple of our peer navigators for Instagram stories this week. You can see all of our Library Week stories (including some from previous years) at https://www.instagram.com/mizzou.libraries/.
Thanks to Emma and Taira for coordinating this with Mizzou Social Media!
Check out the spring issues of the Engineering Library’s newsletter.
We had our first Q&A on Instagram stories this week. People are really interested in what our hours are going to be! You can check it out here.
Thanks to Instagram coordinator Tarira Meadowcroft for doing this!
This tweet got a lot of attention. It’s a newshub post that highlights two libguides: LGBTQ resources and LGTBQ health resources.
Today and tomorrow we will be congratulating our graduating student workers on social media. Follow Mizzou Libraries on Facebook, Instagram and Twitter. Several of the specialized libraries will also participate.
Also check out our finals “study break” posts!
A shout out to Kimberly Moeller, who has been sending out regular engaging emails to her deparments. Marketing research done by AdZou has shown that email is the best way to communicate with faculty. If anyone else would like assistance with sending out engaging emails, contact Shannon Cary or Taira Meadowcroft for assistance.
Check out a couple of recent popular Instagram posts! Also, follow us in Instagram at https://www.instagram.com/mizzou.libraries/