As I stated at the All-Staff Meeting, the Marketing Team has created a new form for the promotion of library events and services.
The form, which is located on the staff web page, is for any librarian or library staff member to use if they want to promote something to our users, such as an event, a new service or a service that isn’t well known.
Just fill out the form and it goes directly to the Marketing Team members. It only takes a few minutes to fill out with questions about the audience, if you have graphics or need graphics created, etc.
Since I am now part of the Joint Office of Strategic Communications and Marketing (JSCOM), this will help me to more easily organize and report out the communications and marketing work that is happening in the Libraries. In addition, student communications coming out of the Libraries are now approved by the director of student communications so the campus can have a better handle on how much and what type of communications the students are receiving. So far this has been positive for the Libraries because JOSCOM is interested in helping to amplify the library’s messaging.
Please contact me directly if you have any questions about the form or other marketing and communications issues.
–Shannon Cary
