home Staff news #MizzouMade Day on Jan. 19

#MizzouMade Day on Jan. 19

On Friday, January 19, students, parents, family, staff, faculty, fans, and alumni are encouraged to wear their favorite organization’s gear throughout the day. This may be a student organization t-shirt, your favorite sport team’s gear, or anything else that demonstrates your passion for Mizzou! Use #MizzouMade on social media to share how involvement impacted your Mizzou experience.

The Libraries social media team will be sharing #MizzouMade stories that we have been gathering. We would also love to have photos of our librarians and staff wearing Mizzou gear, so we can share it on social media. (The new Libraries polos will be distributed at the All-Staff Meeting!) We will remind you on Thursday to wear your gear and on Friday to send us photos.

home Staff news Marketing Highlights

Marketing Highlights

Thanks to the wonders of technology our Social Media Team has made sure we will have new content on our social media feeds during the break. So check out the University Libraries Instagram when you need a break from the holiday festivities!

We are up to 286 followers, and we get an average of 30 likes on each post. Thanks so much to the team members, especially Taira Meadowcroft for coordinating Instagram content, for all of their hard work this year!

Social Media Team
Kate Anderson
Abbie Brown
Grace Atkins
Shannon Cary
Eric Cusick
Kelli Hansen
Taira Meadowcroft
Sean Witzman
Kate Wright

home Staff news Marketing Highlights

Marketing Highlights

We are often surprised by what posts and tweets our social media followers respond to the most. Last week a story from Access Services about an overdue book, sparked a lot of interest on Facebook. Thanks to Charlotte Landreth for posting this story.

http://library.missouri.edu/news/ellis-library/surprise-in-the-mail-patron-returns-book-40-years-later

 

home Staff news Marketing Highlight

Marketing Highlight

A picture of the depository on Instagram has been one of our most popular posts. If you’re not following us on Instagram at https://www.instagram.com/mizzou.libraries/, you’re missing out!

 

Save

Save

home Staff news Marketing Highlights

Marketing Highlights

  1. We have our first Libraries’ Mizzou Made story on the campus Mizzou Made page. Mizzou Made stories are what we call Cycle of Success stories, but specifically focusing on students. You can see the story on the Newshub: http://library.missouri.edu/news/lottes-health-sciences-library/mizzou-opens-up-horizons and the Mizzou Made page: https://news.missouri.edu/category/mizzou-made/. We have more of these success stories of current and past students in the works, including our most recent Undergraduate Research Contest winner. Please along any student success stories you have to your Newshub reporters. Also, I want to thank all of the Marketing Team for their work in thinking about how we can best share the story of the Libraries’ impact on students, but I especially want to thank Taira Meadowcroft who worked to get the content together for the first three Mizzou Made stories we are publishing.
  2. Dr. David Crespy gave us a really nice write-up on the University of Missouri Press blog. https://missouribooks.wordpress.com/2017/11/10/the-lanford-wilson-collection-at-mu-libraries-special-collections-and-rare-books/
home Staff news Marketing Highlights

Marketing Highlights

  • UMKC Libraries’ research librarian and OER coordinator Scott Curtis was interviewed by the Kansas City Star. His Open Educational Resources guide is featured in the article and video. Our own open education and outreach librarian Grace Atkins partnered with him to make that guide, and they’re working together on the UM System’s Affordable & Open Educational Resources initiative. The A&OER grant program was announced today in an email from President Choi. Expect to see a great deal of publicity around this initiative.
  • In other news, the Grand Reading Room made it to the front page of Reddit! 9,000+ upvotes!
    https://www.reddit.com/r/oddlysatisfying/comments/7875dw/library_sunset/  
home Staff news Marketing Highlights

Marketing Highlights

Check out the latest Library Ambassadors newsletter.

Special Collections got a shout out on Twitter this week after a surprising instruction session: https://twitter.com/TheGreatKatee/status/920012886423957507.

Don’t forget to stop by the Homecoming Open House tomorrow at Ellis Library!

home Staff news Marketing Highlight

Marketing Highlight

The Zalk Veterinary Medical Library is featured on the Mizzou homepage.

Kate Anderson states, “http://missouri.edu currently features Travis Inman, a non-traditional vet student. He’d wanted a picture of everyone in his family studying in the library.”

 

 

home Staff news Marketing Highlight and Request

Marketing Highlight and Request

Marketing Highlight
Tara was a popular subject on our social media this week. If you’re not following the Libraries on social media, you’re missing out!

facebook.com/MizzouLibraries/

instagram.com/mizzou.libraries/

twitter.com/MizzouLibraries

Marketing Request
Current Mizzou Made stories can be found here: www.missouri.edu/mizzoumade, currently 2-3 stories a day are being published.

These stories also will be used for future marketing purposes including newspaper advertisements and social media. You can help the Libraries’ Marketing Team identify stories. Currently, the campus is prioritizing the following:

  • Mid-Missouri students (Columbia, Ashland, Hallsville, Lake of the Ozarks, etc.)
  • Rural Missouri students thriving at Mizzou
  • Student veterans (will be priority for last week of November leading up to the Military Appreciate Mizzou Football Game on November 11th)
  • Student athletes succeeding in their sport and in the classroom
  • Recent (or not-so recent) alumni with awesome jobs who credit Mizzou for their success (one of the popular stories so far on social media was Chloe’s https://news.missouri.edu/2017/from-mizzou-to-google/)

Please contact Grace Atkins, Shannon Cary, Kelli Hansen, or Taira Meadowcroft if you know of a student who would be good for a Mizzou Made story.

In addition, we will keep posting Cycle of Success stories about faculty, staff, and community. These will also be tagged on social media as #MizzouMade, but the primary marketing focus right now is student recruitment.

Feel free to contact Shannon Cary if you have questions.

home Staff news Marketing Highlight and Request

Marketing Highlight and Request

  • Check out this week’s Library Ambassadors Newsletter.  Grace Atkins is the coordinator of the Ambassadors and the University Libraries Student Advisory Council (ULSAC). If you have news you want to share with these student groups, please let her know.
  • We need #MizzouMade student success stories. Do you have super successful student workers? Do you have student workers who went on to do great things after they graduated? Let us know. We would like to highlight these stories as Cycle of Success stories, but also as part of the campus-wide #MizzouMade stories. You can see example of these stories at https://news.missouri.edu/category/mizzou-made/. Please contact your Newshub reporter or a member of the Marketing Team (Grace, Kelli, Shannon, and Taira) if you have a student you would like to highlight. We will help contact the student and get the story written.