Jordyn Gobble: Beautiful Moon

Artist Statement

Beautiful Moon is a 16 page graphic design piece outlining the brand guidelines for a fictitious landscaping company of the same name. While it may not look like it at first glance, this project is rooted in the idea of healing. Firstly, it targets healing the earth through its use of native plants and rain garden techniques to ensure natural growth and strategic flooding. Secondly, it targets healing the mind of the consumer through providing a method of escapism in its transformative gardens that take you to alternate worlds and promote meditation through its configurations. The design elements outlined and utilized in this piece work to convey these sentiments. The name Beautiful Moon is derived from the phrase “The moon is beautiful, isn't it?,” a direct translation of the Japanese term for I love you; in having this name, it creates a silent exchange between the consumer and the earth, thanking each other for their help. This message is expressed visually through the company’s logo which depicts a leaf undergoing the phases of the moon, creating imagery of natural growth and conveying the concept of transforming into a new world, a new day. Lastly, the use of a muted color palette, yet vivid imagery, is used to emphasize the harmony between reality and fantasy. Altogether, the hope for viewers is to be able to visualize this company in actuality through not only the information provided, but the design and incorporation of these elements into the branding itself.

About the Project

  • Title of Work: Beautiful Moon
  • Medium: 16 page 11.69" x 8.27" graphic design piece, to be displayed in printed poster or book format.
  • Student's Name: Jordyn Gobble
  • Major: Art
  • Anticipated Graduation Date: 25-May
  • Hometown: Lenexa, Kansas
  • Student's Mentor: Deborah Huelsbergen
  • Mentor's Department: Graphic Design