Ally Smith: PYROFUSION Brand Guidelines

Artist Statement

As the designer behind PYROFUSION, I embarked on a journey to craft not just a product, but an experience. At the heart of this endeavor lies the meticulous crafting of an entire ecosystem of identity and experience, as reflected in the comprehensive brand guidelines I have created. I began with a vision to redefine the boundaries of outdoor cooking, infusing each element of PYROFUSION with a distinct blend of tradition and contemporary flair. Drawing inspiration from elements of fire and smoke, I embarked on a journey of exploration and experimentation, manifested in the brand wheel, mood board, competition sheet, and concept ideas, all curated to embody the essence of PYROFUSION. PYROFUSION embodies a blend of rugged durability and sleek elegance, resonating with both the seasoned grill master and the aspiring culinary enthusiast. Every aspect of its design, from the sleek logo to the intricate brand guidelines, speaks to the ethos of craftsmanship and excellence. At the core of this project was the creation of comprehensive brand guidelines. From the precise specifications of the logo design to the color palette inspired by the hues of a blazing fire, every detail has been thoughtfully considered to ensure a cohesive and immersive brand experience. Through the lens of the brand guidelines, I aimed to encapsulate the essence of PYROFUSION, a celebration of craftsmanship, flavor, and community. It serves not only as a roadmap for design consistency but as a testament to the passion and dedication infused into every aspect of the brand’s identity.

About the Project

  • Title of Work: PYROFUSION Brand Guidelines
  • Medium: This project is a pdf that can be virtually displayed and or printed. There are 16 pages total each measuring 11" x 8.5" (landscape orientation).
  • Student's Name: Ally Smith
  • Major: Art
  • Anticipated Graduation Date: 26-May
  • Hometown: St. Louis, Missouri
  • Student's Mentor: Deborah Huelsbergen
  • Mentor's Department: Graphic Design