Written by: Annalise Miller
Print media and hard-copy magazines may feel old-school in a digital world, but are actually a great primary source that can be used to study cultural trends, analyze public opinion, examine advertising, track political and social change over time, and better understand how people experienced and interpreted events as they were happening. Mizzou Library has a great selection of magazines both online and in the library itself.
In Ellis Library, physical copies of magazines can be found in a couple of different places. New issues are located behind the Peer Navigator desk in Information Commons 2 on the first floor of Ellis, near government documents and DVDs. Once the whole year of publications are available, these physical copies are bound together and moved into the stacks based on subject.

The Journalism Library, located at 401 S 9th St, Columbia, MO 65211, has an even greater selection of physical copies of magazines, including Forbes, The Scientific American, TIME, and Publishers Weekly.
Special Collections, located on the fourth floor of Ellis, is another great place to explore historic magazines (amongst other things), with some collections dating back to 1805. The collection includes bridal, religious, beauty, and sports magazines, collections title Style Before Social Media: Fifteen Fashion and Beauty Magazines, and Toys and Collectibles, as well as a variety of specialty publications, such as pet care. All of these materials can be viewed by visiting the Special Collections and Archives homepage and scheduling a time to stop by.
Special Collections also has a wide selection of online magazine exhibits. “Life in America: Sixteen Black Magazines from 1953-1998” looks at the history of influential Black news and lifestyle magazines such as Ebony, Jet, Sepia, and Emerge, that served Black audiences often overlooked by mainstream media. The exhibit highlights how these publications covered news, culture, and every day life. Another exhibit examines the rise of bridal magazines, including titles like Brides and Modern Bride that shaped wedding culture. This exhibit features issues from 1992 to 2011 and explores how print media guided engaged couples through evolving trends and the bridal industry
Online publications that are not a part of Special Collections can be accessed through Discover@MU and searching specifically for Journal/Source Title, or through databases like Fashion Studies Publications that compile magazines for easy searching. Some of these titles include the Vogue archive, Harpaars Bazaar, and Women’s Wear Daily.
Magazines are a great resource at the University of Missouri Libraries, whether you need them for a class, for research, or just as something interesting to flip through.