On Friday, January 19, students, parents, family, staff, faculty, fans, and alumni are encouraged to wear their favorite organization’s gear throughout the day. This may be a student organization t-shirt, your favorite sport team’s gear, or anything else that demonstrates your passion for Mizzou! Use #MizzouMade on social media to share how involvement impacted your Mizzou experience.
The Libraries social media team will be sharing #MizzouMade stories that we have been gathering. We would also love to have photos of our librarians and staff wearing Mizzou gear, so we can share it on social media. (The new Libraries polos will be distributed at the All-Staff Meeting!) We will remind you on Thursday to wear your gear and on Friday to send us photos.
Thanks to the wonders of technology our Social Media Team has made sure we will have new content on our social media feeds during the break. So check out the University Libraries Instagram when you need a break from the holiday festivities!
We are up to 286 followers, and we get an average of 30 likes on each post. Thanks so much to the team members, especially Taira Meadowcroft for coordinating Instagram content, for all of their hard work this year!
Social Media Team
We are often surprised by what posts and tweets our social media followers respond to the most. Last week a story from Access Services about an overdue book, sparked a lot of interest on Facebook. Thanks to Charlotte Landreth for posting this story.
A picture of the depository on Instagram has been one of our most popular posts. If you’re not following us on Instagram at https://www.instagram.com/mizzou.libraries/, you’re missing out!
- We have our first Libraries’ Mizzou Made story on the campus Mizzou Made page. Mizzou Made stories are what we call Cycle of Success stories, but specifically focusing on students. You can see the story on the Newshub: http://library.missouri.edu/news/lottes-health-sciences-library/mizzou-opens-up-horizons and the Mizzou Made page: https://news.missouri.edu/category/mizzou-made/. We have more of these success stories of current and past students in the works, including our most recent Undergraduate Research Contest winner. Please along any student success stories you have to your Newshub reporters. Also, I want to thank all of the Marketing Team for their work in thinking about how we can best share the story of the Libraries’ impact on students, but I especially want to thank Taira Meadowcroft who worked to get the content together for the first three Mizzou Made stories we are publishing.
- Dr. David Crespy gave us a really nice write-up on the University of Missouri Press blog. https://missouribooks.wordpress.com/2017/11/10/the-lanford-wilson-collection-at-mu-libraries-special-collections-and-rare-books/
- UMKC Libraries’ research librarian and OER coordinator Scott Curtis was interviewed by the Kansas City Star. His Open Educational Resources guide is featured in the article and video. Our own open education and outreach librarian Grace Atkins partnered with him to make that guide, and they’re working together on the UM System’s Affordable & Open Educational Resources initiative. The A&OER grant program was announced today in an email from President Choi. Expect to see a great deal of publicity around this initiative.
- In other news, the Grand Reading Room made it to the front page of Reddit! 9,000+ upvotes!
Check out the latest Library Ambassadors newsletter.
Special Collections got a shout out on Twitter this week after a surprising instruction session: https://twitter.com/TheGreatKatee/status/920012886423957507.
Don’t forget to stop by the Homecoming Open House tomorrow at Ellis Library!
Tara was a popular subject on our social media this week. If you’re not following the Libraries on social media, you’re missing out!
Current Mizzou Made stories can be found here: www.missouri.edu/mizzoumade, currently 2-3 stories a day are being published.
These stories also will be used for future marketing purposes including newspaper advertisements and social media. You can help the Libraries’ Marketing Team identify stories. Currently, the campus is prioritizing the following:
- Mid-Missouri students (Columbia, Ashland, Hallsville, Lake of the Ozarks, etc.)
- Rural Missouri students thriving at Mizzou
- Student veterans (will be priority for last week of November leading up to the Military Appreciate Mizzou Football Game on November 11th)
- Student athletes succeeding in their sport and in the classroom
- Recent (or not-so recent) alumni with awesome jobs who credit Mizzou for their success (one of the popular stories so far on social media was Chloe’s https://news.missouri.edu/2017/from-mizzou-to-google/)
Please contact Grace Atkins, Shannon Cary, Kelli Hansen, or Taira Meadowcroft if you know of a student who would be good for a Mizzou Made story.
In addition, we will keep posting Cycle of Success stories about faculty, staff, and community. These will also be tagged on social media as #MizzouMade, but the primary marketing focus right now is student recruitment.
Feel free to contact Shannon Cary if you have questions.