ORCID, Open Researcher and Contributor ID, is now live! ORCID is a unique identifier to distinguish YOU from other researchers with similar name. Link all of your work together (articles, datasets, etc.) — whether you were published as Truman Tiger or T Tiger.
Find out more: http://about.orcidid.com/
“ORCID is an open, non-profit, community-based effort to provide a registry of unique researcher identifiers and a transparent method of linking research activities and outputs to these identifiers. ORCID is unique in its ability to reach across disciplines, research sectors, and national boundaries and its cooperation with other identifier systems.”