The Libraries placed ads in two special editions of the Columbia Missourian: College Town 2017, which was published on July 20 and Welcome Back 2017, which will be published on August 24. The ad highlights our research consultation service, which can now be scheduled through MU Connect. The ad is on page 13D of College Town.
To better inform Libraries staff of marketing efforts, the Marketing Team will share regular highlights of our activities.
Sharing some Tweet activity stats:
Each week the Libraries send out a newsletter to subscribers. The newsletter will also be posted in News Notes each week.
Start submitting your photos now—Library Snapshot Day is 1 week away!
Every year, MLA, MPLD and MASL ask all types of libraries to post images, videos and stories about what's going on in their library. The content is all posted on one random day. This year it’s on Sept. 14.
Why? Too many people don't know what happens in 21st century libraries. Library Snapshot Day lets us share stories about how our services touch lives and are relevant to the 21st century.
How can you participate? Send all photos, videos or stories to Grace Atkins via email: atkinsge@missouri.edu.
I’ll work with one of our new social media interns, Sarah Fine, to post these images to Instagram, Facebook, and Twitter.
What kind of content are we looking for? Photos that show individuals and/or departments helping our users “on the front lines” and “behind the scenes.
What happens next? MOLibraries will use the hashtag #molibraries2016 to gather these stories and post them to their Storify site: https://storify.com/MOlibraries/2016snapshot. They then invite library users and staff to share the URL with their legislators and other important stakeholders to invite them to learn more about what library staff do on a daily basis.
We had some great submissions last year: Facebook example one, Facebook example two, #molibraries mulibraries Twitter feed Let’s post even more this year!
Don’t forget: if you’re going to photograph students, make sure they fill out a photo release form: http://identity.missouri.edu/downloads/photo-video-release.pdf
Forms can be turned in to Shannon Cary or me.
– Grace & Sarah
Present: Dorothy Carner, Jeannette Pierce, Sandy Schiefer, Terri Hall , Shannon Cary, Goodie Bhullar
AdZou: It is late for fall semester but if we get our project in by September we can qualify for Spring 2016. For this project, the target audience will be faculty—creating collaborative partnerships and communicating about our resources and services.
Formats and style guide for communication: Shannon indicated that we use AP style. Logo has to be compliant with MU guidelines. More information is available at identity.missouri.edu. It was suggested that we put updated information regarding formats, style guides, logos, etc. on Sharepoint. Ask Shannon if you have questions. She has the print guidebook in her office.
Action Items:
Dorothy will fill out AdZou form and send it to committee members for their comments and suggestions. She will send the final form to John Stemmle.
Dorothy will use Box to set up a SWOT grid that will also include a column for stakeholders. The committee members will fill out the SWOT information.