Social Media for National Library Week

Next week is National Library Week, and the Social Media Working Group would like to offer a few ways to show your support online.

  1.  Add a National Library Week ribbon to your profile picture in Facebook or Twitter. Details here: http://twibbon.com/Support/national-library-week
  2. Show how much you appreciate your coworkers and the services we provide to MU by liking and reviewing the Libraries’ Facebook pages, and inviting your friends to do so as well.  This will help us present our best to our community.  Libraries on Facebook include:

    1. https://www.facebook.com/MizzouLibraries/
    2. https://www.facebook.com/Mizzou.SCARAB/
    3. https://www.facebook.com/MU-Journalism-Library-149332328428374/
  3. Join the National Library Week Thunderclap on Twitter, Tumblr, or Facebook.  Sign up here: https://www.thunderclap.it/projects/39462-national-library-week-2016
  4. Stay tuned for our National Library Week posts, and share them with your friends!

Social Media Training Opportunities

Interested in learning more about social media? Mark your calendar for upcoming training opportunities.

The Social Media Team is working on new processes and guidelines to create dynamic, engaging presences on Facebook and Twitter for the MU Libraries, and we need your help.  Join us to learn more about using social media to communicate with our users.  Find out how you can contribute information, news, and other pieces of content to be featured online. 

Training will be offered during the week of September 28, with the exact date TBD.  Mark your calendars, and contact Kelli Hansen or Grace Atkins for more information.  In the meantime, check out the links below:

The Beginner’s Guide to Social Media

A Beginner’s Guide to Social Media Advertising

Social Media Team Meeting, 8/6/15

Members:  Kelli Hansen, Kim Moeller, Bryce McDonald, Kate Anderson, Taira Meadowcroft, Eric Cusick, Wendy Batson, Shannon Cary

  • Discussed development of a social media strategy for MU Libraries.
  • Discussed how the Social Media Team can work with Student Fee Group on campaign. Need to get more clarification from Matt since this is primarily going to be a student-run campaign. 
  • Identifed needs: tools, resources, and training

    • Content and schedule creation
    • Money to promote?
    • Involve web communications team for University
    • Instagram for centennial – suggestion of English intern

      • Hashtag for MU Libraries Centennial?
  • Looked at some examples of strategy templates and policy documents.

    • Use of email signatures, receipts, etc for marketing social media pages
    • Box Folder created by Kelli

      • Posting schedule – Special Collections example
      • Various strategy templates

        • Determine which pieces are the most useful
        • Auditing different accounts – Assessment Committee?
        • What goals, how to meet, how to assess
        • Mission statement for different platform
  • Action items and goals for our next meeting.

    • Run social media platforms through followerwonk (Kate + others?)
    • Think about how to include other libraries, or help them manage in collaboration with social media team for uniform social media presence

      • Distribution list with on representative from each library (Bryce)
    • Look through Box templates to start creating our social media strategy

      • Set in place by beginning of the semester

Worker Wednesday and Social Media

The Library Social Media Team is working on new ways to promote the MU Libraries and one of the ways we are doing this is through highlighting a staff or student worker each Wednesday. We are hoping that through promoting our employees, people outside the library will realize how many people it really takes to have a successful library. It might also help people realize what services are available through the different job titles that people have. Right now we are asking people to volunteer either themselves or a student to be part of Worker Wednesday by sending Nancy Messina messinan@missouri.edu an email (after May 1st please send emails to Kimberly Moeller MoellerKN@missouri.edu) talking about your interest and what you would like your post to look like. Twitter posts are about 120 characters long after adding a picture, but you can say more about yourself on Facebook. If you would like to see an example check out our Twitter (https://twitter.com/MULibraries)  and Facebook (https://www.facebook.com/MizzouLibraries) accounts. Be sure to either follow us or like us to help us with promotion and marketing.

If you have anything that you think the Library Social Media Team should be highlight please pass those along as well. We need everyone’s help in telling our story to MU students, staff and faculty, especially now as we begin our campaign for the Student Library Fee.

Social Media of the Week

Thought you all might enjoy this exchange that happened on Twitter late Sunday afternoon:

Ethan Colbert @EthanColbert 
In 23 minutes, one of two things is going to happen – students will flock to @MULibraries or to the liquor store. It is up to you, @Mizzou 

Mizzou @Mizzou 
@EthanColbert But @MULibraries is a good choice regardless!