Datasets covering the 1940s and 1950sjump-roper

You may download any of the datasets below from the Roper Center website.

News in Wartime

Study# USNORC1941-0103
Survey firm: National Opinion Research Center [NORC]
Field dates: December 1941
Sample: National Adult
Sample size: 1,283
Major topics covered: Preferred source for news, opinion regarding ethics of wartime news censorship, opinion on how war information should be released to public, media's role in creating hope or discouragement during wartime, opinion about America's overall involvement in WWII, perceived level of danger to the United States, opinion about the United States' best military strategy, opinion about Japanese, German and Italian aliens living in the United States, perceived loyalty of those aliens to the United States, respondent's demographic data (ancestral background, occupation, gender, age, education, religion, etc.

The American Soldier in World War II: Attitudes of Negroes and Attitudes toward Negroes

Study# USAMS1943-S032
Study directed by Dr. Samuel A. Stouffer for the Research Branch, Information and Education Division, War Department
Field dates: March, 1943
Sample: White and Negro enlisted men, USA
Sample size: 12,235
Sample notes: Two forms: sample size for Negroes = 7442; sample size for Whites = 4793.
Variables: 74
Major topics covered: Drafted/Volunteered for military; branch of military serving in; military allowing respondent to show best personal performance; bus service to and from camp; stay in military after war; military camp respondent rather be in; best camp to be stationed at; state in which respondent spend last five years of civilian life; fairness of officers; rank in military; private want to be noncom; want to be commissioned officer; interest in military occupation; company/battery cooperation; satisfaction with time in military; military experience worthwhile; pride in company/battery; ever feel worried/upset; make good in the military; satisfaction of army; length of war; combat v.s. non-combat duty; overseas v.s. US duty; soldier v.s. working in a war job; another war in next 25 years; life better/worse from family/friends because of war; getting a job after war; war results; rights and privileges after war; reasons the US is in war; peace talks with Germany and Japan; most important questions to ask the president about the war; Negroes not fighting in war; white people's attitudes towards Negroes after the war; civilians/Negroes civilians/white soldiers/Negro soldiers better/worse off after war; rights and privileges of Negroes; Negroes treatment in combat; media; Negro soldiers; white soldiers; officers in charge of companies/batteries; police treatment of Negroes; separate facilities for Negro and white soldiers.

Attitudes Toward the Army and the War

Study# USNORC1943-0214
Survey firm: National Opinion Research Center [NORC]
Dates: May, 1943
Sample: Dayton, Ohio Residents
Sample size: 503
Variables: 104
Major topics covered: War production (2); war plants around here have/have not been able to get all the workers they need (1); easy/hard to get war jobs around here (2); women are/are not as good as men for jobs in war factories (1); women should/should not work in war factories (1); certain people/groups are/are not doing all they could right now to help win the war (7); think war has made things in Dayton better/worse than they were before war started (1); living conditions changed by war (4); how much longer think war will last (2); things Army needs to defeat enemy (1); size of Army (6); more soldiers have fighting/service jobs (2); Army branches (7); Army generals (4); Army job performance (6); Army doctors (3); Dayton doctors (2); how would respondent feel about giving up certain items to the Army (3); number of radios in home (1); distribution of fuel if there is a shortage of coal and fuel next winter (1); fighting equipment of foreign armies compared to ours (4); carrying Army and its equipment overseas (1); most important reasons for British and American Air Forces bombing Germany (2); would/would not be willing to give up right to pay raise if extra money would be used to buy equipment Army needed (1); family members in Army (10); how long been living in Dayton (1); where respondent lived before moving to Dayton (1); ever heard of National Opinion Research Center (1).

Attitudes Toward Negroes

Study# USNORC1944-0225
Survey firm: National Opinion Research Center [NORC]
Field dates: May 1944
Sample: National adult whites
Sample size: 2,521
Variables: 25
Major topics covered: Standard of living of black people (1); treatment of black people (3); education (3); intelligence (1); preference of blacks to visit common places (2); social discrimination and segregation (2); housing (2); chances of blacks getting better jobs (5); generalization of blacks and whites (1); blood difference between whites and blacks (1); housing for blacks (2); preference of blacks to visit same places as whites (1); equally educated blacks (1).


Roper Fortune # 62: Insecurity/Security and Optimism/Pessimism About Country and Self

Study# USRFOR1948-062
Field dates: January 1948
Survey sponsor: Fortune Magazine
Sample size: 5,094
Major topics covered:
Inflation (2); income spending (10); employment (5); income after taxes and expenses (4); taxes (1); good time to buy (36); money in bank (1); respondent's net worth (8); unemployment (1); farm (5); labor union (1); rent/own home (1); WW II veteran (1).

Roper Fortune # 64: Popularity of the Likely Presidential Candidates

Study# USRFOR1948-064
Field dates: Late March-April 5, 1948
Survey sponsor: Fortune Magazine
Sample size: 3,621
Major topics covered:
1948 presidential election (17); problem handling by the Republicans (2); taxes (1); labor laws (1); labor unions (1); Republicans in Congress vs. Truman Administration (1); military (3); US-Russia relations (2); foreign aid to end Communism (1); Russian domination in other countries (4); government lower prices (5); separate Palestine into two countries (2); characteristics of next president (7); veteran (1).

Roper Fortune # 66: The Presidential Election and Other Current Issues

Study# USRFOR1948-066
Field dates: June 28-30, 1948
Sample size: Voting intention (1); interest in election (1); presidential election (8); veteran (1).

Roper Fortune # 67: The Presidential Election

Study# USRFOR1948-067
Field dates: July 19-26, 1948
Survey sponsor: Fortune Magazine
Sample size: 3,014
Major topics covered:
Future times better/worse (1); presidential election (13); Congress (1); government priority: international vs. domestic (1); government priorities (8); prices (1); foreign relations (1); Secretary of the State (1); US-Russia relations (1); veteran (1).

Roper Fortune # 74: Forecasting the Presidential Election (A look at Why Roper Went Wrong)

Study# USRFOR1948-074
Field dates: November 5, 1948
Sample size: 3,481
Major topics covered:
Voting intentions (1); 1948 presidential election (18); 1944 presidential election (1); Republican vs. Democratic candidates (4); veterans (1).

Roper Fortune # 70: Broad Changes in World Since World War II

Study# USRFOR1948-070
Field dates: September 13-20, 1948
Survey sponsor: Fortune Magazine
Sample size: 3,795
Major topics covered:
Better/worse in the next few years (1); most admired American man (1); World War II (2); interest in presidential election (1); 1948 presidential election (5); Roosevelt administration job performance (2); foreign affairs (3); Russia (1); government regulation of business (2); public power and flood control projects (1); labor union leaders (2); government aid for poverty (2); ability to build-up a sizeable fortune (2); Roosevelt's New Deal (4); centralizing activities in Washington DC (2); government regulation (3); veteran (1).

Generational Differences and Similarities on Views of Marriage, Religion and Morals

Study# USRFOR1948-071
Field dates: October 13-25, 1948
Sample size: 3,986
Survey sponsor: Fortune Magazine
Survey firm: Roper Organization
Major topics covered:
Preferred area to live in (1); industries with best opportunities (2); future of the US (4); Russia (1); government regulation/ownership of business (1); rights that you would give up (2); employment (9); nicest sized family (1); wages earned by spouse (2); college education (1); impression of the US (1); trends in US beliefs (8); moral standards of young people (1); religion (4); attending college (1); veteran (1).

Gallup Poll # 450

Study# USAIPO1949-0450
Field dates: November 27-December 1, 1949
Sample size: 2,810
Major topics covered:
Russia Preparing For War or World Power (1); Laws Governing Labor Unions (1); Male Role Model you Admire the Most (1); Knowledge of James Roosevelt (1); Knowledge of Franklin D. Roosevelt Jr. (1); Roosevelt With Greatest Political Future (1); Roosevelt Most Likely To Be Elected President (1); Taft-Hartley Labor Law (4); Favorite Thing About Christmas (1); Truman's "Civil Rights" Program (1); Truman's Employment Proposals (1); Poll Taxes (1); Racial Segregation During Interstate Travel (1); Louis Bromfield (2); Truman's Plan for Health Insurance (5); Strength of Political Parties in the South (1); Formation of "Republican-States Rights Party (1); Looking for Beauty or Brains in a Bride (1);Potential for World War 3 (1); Finding a Cure for Cancer (1); Trains and Planes That Run on Atomic Power (1); Men Reaching the Moon or Mars (1); Going to Church (1); Influence of Labor Unions (1); Reading Books (1).

Gallup Poll # 467

Study# USAIPO1950-0467
Field dates: November 12-17, 1950
Sample size: 1,352
Major topics covered:
Making Ends Meet (1); World Affairs (1); Does Russia Want War (1); World War 3 (2); Interest in Politics (1); Favorite Male Singer (1); Favorite Female Singer (1); War With China (4); Truman Plan for Health Insurance (4); Number of Men in Armed Forces (1); Germany Defending Western Europe (1); Favorite School Subject (1); Least Favorite School Subject (1); Subject in Which You Received the Best Grades (1); Hawaii as the 49th State (1); Is Russia Preparing for War (1); Voting in Elections (1); Possible Presidential Candidates (4); Things Which Prevent You From Voting (1).

Roper Commercial #13: Missouri Politics

Study# USRCOM1940-013
Survey firm: The Roper Organization
Date: September 1940
Sample: Adult Residents of Missouri
Sample size: 2,514
Major topics covered: Missourian's opinion of Harry S Truman as US Senator, of Franklin D. Roosevelt as president, other political candidates such as Wendell Willkie and Alfred Landon, Missouri governor candidate Forrest C. Donnell, and other politicians on the scene in 1940.

[Local Community Leaders’ Impressions of the United Nations]

Study# USINRA1956-239
Survey firm: International Research Associates [INRA]
Dates: February 7-July 5, 1956
Sample: Community Leaders in Dallas, Texas and Kansas City, Missouri
Sample size: 457
Sample notes: There are two waves: Wave I was interviewed February 7-March 10, 1956 and Wave II May 22-July 5, 1956. 227 Community leaders were interviewed in Kansas City, Missouri and 230 in Dallas, Texas.
Major topics covered:
The aim of the study was to determine the impact of an information campaign about the UN sponsored by local organizations and using such media as pamphlets, films and lectures, directed at an audience of community leaders in selected cites. The study was conducted through personal interviews, and included many open-ended questions. Community leaders were asked their opinions about problems facing the US and about their knowledge of international difficulties, especially those in China. Interest level was also measured. Participants were asked to guage their level of hopefulness for resolutions to international conflict. There were many questions about their impressions of the work of the UN.

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