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RedBooks.comRestricted to faculty, students, and staff at The University of MissouriAlso Known as: RedBooks Academic Edition; Advertising RedBooks.com

RedBooks provides competitive intelligence and prospecting data on agencies and advertisers. Includes detailed profiles of US and international advertising agencies as well as information and adspend on US and international advertisers, personnel and brands.

Date Coverage: Current

Maximum Users: 1

Truncation:
NA


User’s Guide: http://www.redbooks.com/home/nonsub/Intro_to_REDBOOKS.pdf

The ‘Step-by-Step PDF Guide’ can be found at the bottom of RedBooks homepage under ‘Getting Started with RedBooks.’

Auto Alerts: http://libraryguides.missouri.edu/content.php?pid=92982&sid=1474504#redbooks