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Simmons InsightsRestricted to faculty, students, and staff at The University of Missouri
Allows users to explore U.S. buying habits based on demographics, psychographics, media preferences and other criteria. An extension of Simmons Survey of Media and Markets National Consumer Study, the marketing data were collected from more than 22,000 households, then projected to reflect the general population. Note: Requires users to enter their name, email address, and role as student or faculty in order to access the database. This is in addition to your myZou login if you are off-campus. [more]

Maximum Users: 10