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World Advertising Research Center (WARC)Restricted to faculty, students, and staff at The University of Missouri
Also Known as WARC
WARC (World Advertising Research Center) provides access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, abstracts and the full-text of various journals, including the International Journal of Market Research, the Journal of Advertising Research, the International Journal of Advertising, Admap, the Journal of Advertising History and Market Leader. [more]

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