https://library.missouri.edu/exhibits/files/original/a2cd46c80fdb888ff9ee518fb0a1f927.png e3d3b63c7435aab966fc8050a8ef7613 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kris Ramos: Amai Hiko Alternative Title An alternative name for the resource. The distinction between titles and alternative titles is application-specific. Colored poster displaying Amai Hiko's brand vision, mascot, logo, and typography. https://library.missouri.edu/exhibits/files/original/21e3a2b351bea12d39d3b961afc9f7ab.png b00625dead1f0df0cf74a571613deae4 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kris Ramos: Amai Hiko Alternative Title An alternative name for the resource. The distinction between titles and alternative titles is application-specific. Front view of open box containing packaged candy and an informational card. https://library.missouri.edu/exhibits/files/original/c59ec153aa9c026c8a58d81aeea979bf.png 936bd75740baf0c493af3e5072aa1210 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kris Ramos: Amai Hiko Alternative Title An alternative name for the resource. The distinction between titles and alternative titles is application-specific. Two small stacked boxes next to a larger box, containing packaged candy and informational cards. https://library.missouri.edu/exhibits/files/original/5f2bd51df6cab79180e447e7022afc82.png 1261f9a5e8b84340309c153b8ce63743 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Kris Ramos: Amai Hiko Alternative Title An alternative name for the resource. The distinction between titles and alternative titles is application-specific. Overhead view of an open box full of packaged candy next to two closed boxes with a bird mascot on the cover. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Amai Hiko Creator An entity primarily responsible for making the resource Ramos, Kris Abstract A summary of the resource. Amai Hiko is an online candy company based in Tokyo, introducing people to the traditional sweets and flavors of Japan. It offers an assortment of treats to choose from, as well as monthly subscription boxes with hand-picked sweets that are mailed straight to the customer’s doorstep. Customers can join a monthly subscription that delivers packages filled to the brim with handpicked treats. Amai Hiko prioritizes three main values to appeal to the right customers that match the interest and personality of its delectable products: nostalgia, curiosity, and passion. “Amai Hiko” directly translates to “Sweet Flight,” highlighting the brand’s main goal of sharing goods to overseas countries where “the sky’s the limit.” This slogan is accompanied by the brand’s bird mascot Toki-san, named after the Japanese crested ibis (which translates to “toki”). Toki-san is the main mascot and “deliveryman” of Amai Hiko, representing the brand’s playfulness and wide-ranging delivery through flight. Inspired by the vibrant pop culture and iconic characters of Japan, Amai Hiko is designed to celebrate and share the mainstream styles of Japanese products and aesthetics. Through research and observation of competing candy brands, Amai Hiko is created with the goal of sharing culture and food across the globe through a vibrant, engaging platform that appeals to all ages. Date A point or period of time associated with an event in the lifecycle of the resource 2026