https://library.missouri.edu/exhibits/files/original/556f059d117accf865e222c79e3a8bc5.png b73542e3679c41c29a708ada50ca34e9 https://library.missouri.edu/exhibits/files/original/42568efe8764f292d8ab972d63a3335f.png 3503de2f3e7e6c27a598c978bd6aca7a https://library.missouri.edu/exhibits/files/original/d0dffd282007096824d20a348eba12dc.png eaaaa581564abbde3aa95e680b01605c https://library.missouri.edu/exhibits/files/original/0ea10cff7989cfaa1f698ad20846fb12.mp4 14e07f05cf6e148e8295abb3dc3f4159 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Styled By Vespa Creator An entity primarily responsible for making the resource Krause, Zoe Dube, Emma Abstract A summary of the resource. Our design highlights the craftsmanship of Vespa products through imagery and graphic style inspired by vintage Italian posters. Our goal is to showcase the brand’s heritage and longevity through thoughtful design choices. We were inspired by the work of artists like Paolo Garretto (Lambretta, circa 1955) and Federico Seneca (Cioccolatini Perugina, 1928). Their poster designs and Italian heritage spoke to the Italian brand and led our decision making in typography, color, and composition. The rich and muted jewel tones with bold simple shapes guide our design in a direction reminiscent of their work. We wanted to highlight Vespa as classically Italian and infused with style through print ad design. We focused on Vespa accessories more than the actual scooter to frame Vespa as a lifestyle beyond their vehicles. Additionally, the choice to add texture creates a poster-like look to further drive home Vespa as a beautiful brand that’s art-worthy. If these ads were put into a print production for the masses, the goal is for these to stand alone as artistic posters that exhibit Vespa as a lifestyle choice. Vespa is worthy of their own illustrative posters. Vespa is classic and stylish and should be represented as so. We aim to merge a brand with an aesthetic beyond their product to elevate and highlight their legacy. Date Submitted Date of submission of the resource. Examples of resources to which a Date Submitted may be relevant are a thesis (submitted to a university department) or an article (submitted to a journal). 2024 2024