Kris Ramos: Amai Hikō
Artist Statement
Amai Hikō is an online candy company based in Tokyo, introducing people to the
traditional sweets and flavors of Japan. It offers an assortment of treats to choose from,
as well as monthly subscription boxes with hand-picked sweets that are mailed straight
to the customer’s doorstep. Customers can join a monthly subscription that delivers
packages filled to the brim with handpicked treats. Amai Hikō prioritizes three main
values to appeal to the right customers that match the interest and personality of its
delectable products: nostalgia, curiosity, and passion. “Amai Hikō” translates to “Sweet
Flight,” highlighting the brand’s main goal of sharing goods to overseas countries where
“the sky’s the limit. ” This slogan is accompanied by the brand’s bird mascot Toki-san,
named after the Japanese crested ibis (which translates to “toki”). Toki-san is the main
mascot and “deliveryman” of Amai Hikō, representing the brand’s playfulness and
wide-ranging delivery through flight. Inspired by the vibrant pop culture and iconic
characters of Japan, Amai Hikō is designed to celebrate and share the mainstream
styles of Japanese products and aesthetics. Through research and observation of
competing candy brands, Amai Hikō is created with the goal of sharing culture and food
across the globe through a vibrant, engaging platform that appeals to all ages.
About the Project
- Title of Work: Amai Hikō
- Medium: Rectangular painting (horizontal) about 3 ft. in length.
- Student's Name: Kris Ramos
- Major: Graphic Design
- Anticipated Graduation Date: 26-May
- Hometown: Farmington, Missouri
- Student's Mentor: Deborah Huelsbergen
- Mentor's Department: Graphic Design
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