communicationsadvisory

Communications, Marketing, and Public Relations Task Force

The Task Force is charged with developing and implementing a comprehensive and long-range marketing plan for the MU Libraries. Currently, we have a number of separate initiatives and projects underway to address specific goals of promotion and public relations within the Libraries. This group is to develop a plan which will incorporate these several projects into a framework to accommodate other necessary initiatives that may be proposed from within the Libraries organization. The plan should address target audiences such as new and prospective students; parents and relatives of those students; MU faculty and administrators; alumni and other supporters; as well other identifiable groups. The plan should incorporate assessment methods to determine the effectiveness of marketing and promotional initiatives.

  • Final Report to be presented: May 5, 2:00 p.m.
  • Place: Tucker Forum, Fisher Auditorium, 85 Gannett Hall, Journalism School

The membership of the Task Force is as follows:

Goodie Bhullar

Shannon Cary, Chair

Gary Cox

Cyndi Cotner

June DeWeese

Michaelle Dorsey

Cynthia Dudenhoffer

Lisa Fountain-Tipton

Gena Scott

Deb Ward